PremierGarage Selects IMS, Inc. to Lead Marketing Efforts

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(SCOTTSDALE, AZ — October 11, 2007) IMS, Inc., a Scottsdale-based, marketing communications firm, announced today that PremierGarage, North America’s largest garage enhancement franchisor, has selected the firm to lead its North American marketing efforts which includes strategic branding and positioning of the company, as well as developing and leading its marketing initiatives for the remainder of 2007 and all of 2008.

PremierGarage turned to IMS to establish a branding platform that better reflects their position in the industry. The company wants to introduce the concept of garage enhancement to a broader audience than ever before and differentiate itself from others in the industry.

“The garage enhancement industry is very fragmented and as the leader, it’s our job to set the standard and continually deliver exceptional quality and service. That’s what we’ve built our business on for the last eight years and it’s how we continue to win customers across North America,” said Founder and CEO, Mark Loberg.

Loberg was recently named Entrepreneur of the Year by Ernst & Young. PremierGarage has grown to a $50+ million company in just eight years and currently installs more garage cabinets and floors than any other company.

“It’s always thrilling to work with a company that has built a solid reputation for excellence and already has a track record for success. We are confident we can take the company to the next level and develop it into a breakthrough brand and make garage enhancement one of the most desired home improvements,” said Kathy Heasley IMS, Inc. founder and principal.

Additionally, IMS will develop and produce the 2008 PremierGarage Annual Franchise Conference. The company produced the 2007 meeting in Las Vegas.

About IMS, Inc.
IMS, Inc. is a full-service marketing communications company that since 1994 has worked exclusively with entrepreneurial organizations. Based in Scottsdale, AZ, IMS partners with companies to help them break through and grow by implementing its unique Heart & Mind Method™. IMS creates integrated communications that rally the troops. Sales materials that actually sell. Videos that genuinely inspire. Events that truly motivate. Ad campaigns that make the phone ring. Publicity that makes client companies credible and websites that become thriving business drivers…and that’s just for starters. Company founder, Kathy Heasley, is featured in the latest Chicken Soup for the Entrepreneur’s Soul: Advice and Inspiration on Fulfilling Your Dreams. For additional information, please visit www.imsbreakthrough.com.

About PremierGarage
Headquartered in Phoenix, AZ, PremierGarage is the leading garage enhancement franchise company in the U.S. and Canada. It specializes in residential garage flooring, cabinetry and organizational systems. PremierGarage utilizes the latest state-of-the-art materials and technologies to create a truly unique product that set the industry standard for durability, quality and lasting beauty. The company built its success by taking the most overlooked, under-utilized area of the home and creating an environment for which homeowners can be proud of. PremierGarage operates nearly 100 locations in more than 120 markets. It is recognized as one of America's 500 fastest-growing companies, and one of the 50 fastest-growing franchises. For additional information, please visit www.premiergarage.com.

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