IMS, Inc. Produces Massage Envy Franchisee Conference at The Buttes Resort in Tempe

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IMS, Inc., a Scottsdale-based marketing communications company, produced the recent Massage Envy Franchisee Conference. The event took place May 4-5, 2007 at The Buttes, a Marriott Resort in Tempe, Arizona. The strategic mission for the event was to motivate franchisees to embrace the corporate vision of moving the brand to new heights in 2007.

Highlights from the event included, keynote speaker, Robin Crow (author, recording artist and CEO of Dark Horse Recording) who delivered a powerful speech about “Rock Solid Leadership;” and information-rich break-out sessions including:  “Marketing Your Mature Clinic”, “Maximizing Coop Effectiveness”, “Recruiting, Selecting and Retaining Therapists,” to name a few.  Massage Envy Limited invited the top 32 best massage therapists from across the organization—nominated from thousands of therapists—for an all-expenses paid trip to the event.   The company also announced that as of May 2007, a total of 593 franchises have been awarded – up 136% from May 2006 (when a total of 250 had been awarded).  And, the growth is continuing. During the conference the company recorded another significant milestone; it performed its 3 millionth massage.  

Massage Envy enlisted IMS, Inc. to create and produce a unique and memorable conference.  In the business to help people and companies grow and prosper, IMS creates “moments” that help to build culture and meet company objectives.  “The conference provided opportunity for learning, but most importantly it was a place where the Massage Envy culture was brought to life,” stated Kathy Heasley principal and founder of IMS, Inc.  “It also allowed franchisees to build relationships with other franchisees, turning them into business allies that work together for total brand success.” “Our annual franchisee conference is one of the most important events of the year, and the IMS team did an incredible job orchestrating the event.  It was the most successful conference ever,” stated Massage Envy Chief Learning Officer, Susan Landgraf. 

About IMS, Inc.

IMS, Inc. is a full-service marketing communications company that since 1994 has worked exclusively with entrepreneurial organizations.  Based in Scottsdale, AZ, IMS partners with companies to help them break through and grow by implementing its unique Heart & Mind Method™.  IMS creates integrated communications that rally the troops.  Sales materials that actually sell.  Videos that genuinely inspire.  Events that truly motivate.  Ad campaigns that make the phone ring.  Publicity that makes client companies credible and websites that become thriving business drivers…and that’s just for starters. Company founder, Kathy Heasley, is featured in the latest Chicken Soup for the Entrepreneur’s Soul: Advice and Inspiration on Fulfilling Your Dreams. For additional information, please visit www.imsbreakthrough.com

About Massage Envy

Massage Envy was founded in 2002 by John Leonesio, a 30 year veteran in the healthclub industry.  Massage Envy is the first national franchise to bring affordable therapeutic massage to everyone.  It is a membership-based massage clinic franchise.  Treatments include Swedish, deep tissue and pre-natal massages at a fraction of the cost of most spas. Currently, Massage Envy is a $100 million company with 143 operating clinics and 593 franchises in more than 30 states.  The corporate headquarters is located in Scottsdale, Arizona.  For more information, visit www.massageenvy.com.

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