IMS, Inc. Wins Two 2007 Telly Awards,

Airpark Marketing Communications Firm Brings Two Home

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IMS, Inc., a Scottsdale-based communications firm, announced today that it won two 2007 Telly Awards for work produced for its client, Cold Stone Creamery. IMS took the Bronze for Cold Stone’s Serve the Customer video in the “Employee Communications” category and another Bronze for Cold Stone’s Make-A-Wish Alliance video in the “Fund Raising” category.

The Cold Stone Creamery Serve the Customer video showcases the delights of a Cold Stone experience in the busy lives of people all around the globe.  It also inspired the Cold Stone franchisee and employee community to embrace the importance of delivering exceptional customer service.  The Make-A-Wish Alliance video shares a glimpse into the lives of three Make-A-Wish children and thanks the Cold Stone community for their strong financial support to the important work of the Make-A-Wish foundation. 

“We are honored to receive two Telly awards this year and be recognized among the best in the nation. But it is even more of an honor to be able to work with great clients, such as Cold Stone Creamery,” stated Kathy Heasley, IMS principal.  “Cold Stone has a great story to tell and we’ve been helping them tell it for nearly a decade.  It’s because of such clients that we love what we do.” 

Founded in 1979, the Telly Awards honors outstanding TV commercials and programs, as well as the finest video and film productions. With more than 13,000 entries from across the world, this year's competition was the most competitive and successful ever.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.  A prestigious judging panel of 27 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, upholds the historical standard of excellence that Telly represents.  

This year’s Telly winners include organizations of all sizes, from large multinational media companies to small ad agencies and local production houses.  A sample of winners includes: BBDO New York, CNN, DDB Los Angeles, Disneyland Resort, FX Networks, GEICO, HGTV, M&C Saatchi New York, Marshall Field's, Microsoft, MSNBC, Nickelodeon, QVC, Starz Entertainment Group, Storandt Pann Margolis and The History Channel. 

About IMS, Inc.
IMS, Inc. is a full-service marketing communications company that since 1994 has worked exclusively with entrepreneurial organizations.  Based in Scottsdale, AZ, IMS partners with companies to help them break through and grow by implementing its unique Heart & Mind Method™.  IMS creates integrated communications that rally the troops.  Sales materials that actually sell.  Videos that genuinely inspire.  Events that truly motivate.  Ad campaigns that make the phone ring.  Publicity that makes client companies credible and websites that become thriving business drivers…and that’s just for starters. Company founder, Kathy Heasley, is featured in the latest Chicken Soup for the Entrepreneur’s Soul: Advice and Inspiration on Fulfilling Your Dreams. For additional information, please visit www.imsbreakthrough.com. 

About Cold Stone Creamery
Cold Stone Creamery delivers the Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by adding a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, AZ., Cold Stone Creamery is an independently owned franchise system with 1,400 stores in the U.S., Puerto Rico, Guam, Japan and Korea. For more information about Cold Stone Creamery, visit www.coldstonecreamery.com. 

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